How important is photography?
I mean it, how important is photography? And how cool too.
Dead cool I reckon.
Capturing the lives of complete strangers, these landmarks in the lives. Birth, married, family growth, life in general.
But here's the thing, why make a shoddy job of it? It's important, every time you are employed to take photos of someone or something, it's super important.
A newborn - Important
A new product - important
A school photo - important
A ming vase in a museum - important
You get the message, it's all flipping important. So, maybe you're a new photographer and you like taking photos, or you're an old lag like me, it makes no difference, we have to ensure that that a paying client trust us to photograph their thing the best it can be. We need to own it. They need to trust that we have their backs.
And here's another thing.
If you are not in the game of making sure your photos are iconic, then why are you even a photographer?
We know that the quality threshold has dropped, that the client is happy with poor quality work, but that doesn't mean we have to be, that approach is a downward spiral. It's said that your typical customer is happy with 60% quality.
60%? Take that model into professional photography and your business will die very quickly.
So take my advice, let the others work on that basis, and you? You aim for the stars. Be the best you can, produce those iconic photos that your client will stand in from of every day and will be captivated by.
Photographer Time McCurry said 'I want my photos to be like reading a line of poetry, twice'.
I like that...
Keywords: Ball, bournemouth, Dorset, Imagery, Jon, Photographer, photography, photos, Professional, Solid, Verwood, weddings
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